Monday, February 25, 2008

Hot Wheels car covered in Swarovski diamonds: $140,000

Hot Wheels today announced its year-long plans to celebrate the brand’s 40-year heritage at the 105th American International Toy Fair. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels car, designed by celebrity jeweler Jason of Beverly Hills. This one-of-a-kind car, the most expensive in Hot Wheels history, was made to commemorate the production of the four-billionth Hot Wheels vehicle.

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